targeting tomorrow

 
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targeting tomorroW

November was a busy month at Warehouse Four with the third edition of ‘Targeting Tomorrow’. An Omnicom Media Group MENA initiative, the event put the spotlight on some of best marketing practices in a data and technology era. Over 150 people attended the forum which explored innovations and techniques such as tag management analytics, cross-channel and cross-device tracking, chatbots, viewability issues and ad fraud.